melody

This was one of the most heartfelt and enjoyable projects for me.

First, the topic of synchronized swimming was something completely new to me, and I really enjoyed diving into the history and nuances of the sport during the research phase.Second, I found great pleasure in working on the specifics of the brand — especially the clothing.Conversations with the target audience revealed so many curious details: from the need to extend long sleeves at the lower back to towel troubles during retro-style training sessions with the coach.So — let’s dive in!