[2] brand identity
[2] brand identity
1 week +
900 eur +
Brand identity is infrastructure. It shapes how people read you before you say a word. Brand is a person and it has its own character.
I design complete identity systems — logo, typography, colour, texture, tone — for brands that understand that aesthetics is strategy.
The result is a coherent sensory world — built to engage all five senses — that your team can inhabit and grow into.
processes
1 step
4
i've got your request
We’ll make an appointment: day, time and format
you fill out the short brief
discovery call
2 step
4
research
strategy development
concept development
touchpoints design
*creative object
3 step
3
handoff
conclusion about the project and further possible steps for scaling the identity
my small gift for you - a Client card
1 step
4
i've got your request
We’ll make an appointment: day, time and format
you fill out the short brief
discovery call
2 step
4
research
strategy development
concept development
touchpoints design
*creative object
3 step
3
handoff
conclusion about the project and further possible steps for scaling the identity
my small gift for you - a Client card
1 step
4
i've got your request
We’ll make an appointment: day, time and format
you fill out the short brief
discovery call
2 step
4
research
strategy development
concept development
touchpoints design
*creative object
3 step
3
handoff
conclusion about the project and further possible steps for scaling the identity
my small gift for you - a Client card
faq (10)
Polina, what will the result look like?
The outcome will be a brandbook that outlines all the essential "rules of the game" for your brand, covering everything from logo usage to the ideal lighting for photos and videos. Plus, I’ll create a handy one-page summary that you can share with contractors or colleagues to get them up to speed quickly. And naturally, I’ll include all the source files generated throughout the process.
Polina, what will the result look like?
The outcome will be a brandbook that outlines all the essential "rules of the game" for your brand, covering everything from logo usage to the ideal lighting for photos and videos. Plus, I’ll create a handy one-page summary that you can share with contractors or colleagues to get them up to speed quickly. And naturally, I’ll include all the source files generated throughout the process.
Poline, what is included in the "research" and "strategy" phases?
The research covers a variety of areas, including market and competitor analysis, and understanding our target audience. It also involves creating a competitive map, pinpointing Points of Parity (PoP) and Points of Difference (PoD), utilizing the Iceberg Model, and exploring other important elements.
Poline, what is included in the "research" and "strategy" phases?
The research covers a variety of areas, including market and competitor analysis, and understanding our target audience. It also involves creating a competitive map, pinpointing Points of Parity (PoP) and Points of Difference (PoD), utilizing the Iceberg Model, and exploring other important elements.
Poline, what is included in the "concept" stage?
The development of the concept involves creating a character and its personality, as well as visual style direction. These are the initial frames of the future identity upon which everything else is built.
Poline, what is included in the "concept" stage?
The development of the concept involves creating a character and its personality, as well as visual style direction. These are the initial frames of the future identity upon which everything else is built.
Poline, what are touchpoints?
Touchpoints are the various ways customers interact with your brand, whether it's through business cards or even signature scents. We usually identify these touchpoints during the strategy phase.
Poline, what are touchpoints?
Touchpoints are the various ways customers interact with your brand, whether it's through business cards or even signature scents. We usually identify these touchpoints during the strategy phase.
*poline, what is a creative object?
A creative object is a one-of-a-kind visual or interactive piece that grabs attention and conveys a brand's message in a fresh, innovative way. This part is optional.
*poline, what is a creative object?
A creative object is a one-of-a-kind visual or interactive piece that grabs attention and conveys a brand's message in a fresh, innovative way. This part is optional.
Poline, what language will the communication be in?
Usually, this is English. If you feel uncomfortable communicating in it, please let me know and we will find a solution.
Poline, what language will the communication be in?
Usually, this is English. If you feel uncomfortable communicating in it, please let me know and we will find a solution.
Poline, what if I have a fixed budget?
To keep things budget-friendly, just let me know your range during the briefing. I’ll figure out how to streamline the processes so you can get the best results that fit your needs. Also my programm 'Beautiful small' can be a right fit for you!
Poline, what if I have a fixed budget?
To keep things budget-friendly, just let me know your range during the briefing. I’ll figure out how to streamline the processes so you can get the best results that fit your needs. Also my programm 'Beautiful small' can be a right fit for you!
poline, How long does a brand identity project take?
The timeline can differ quite a bit depending on your current brand strategy and how many touchpoints we have to work with. Generally, you can expect the process to take anywhere from 1 to 10 weeks, starting from the initial brief to the final handoff. This really depends on the project's scope and how quickly revisions can be made. If you need things done faster, we can definitely chat about rush options when you reach out.
poline, How long does a brand identity project take?
The timeline can differ quite a bit depending on your current brand strategy and how many touchpoints we have to work with. Generally, you can expect the process to take anywhere from 1 to 10 weeks, starting from the initial brief to the final handoff. This really depends on the project's scope and how quickly revisions can be made. If you need things done faster, we can definitely chat about rush options when you reach out.
poline, Is print production included?
That's not included. Brand identity deliverables are just the digital files you need for production. Things like print production, pre-press setup, and coordinating with vendors are different services.
poline, Is print production included?
That's not included. Brand identity deliverables are just the digital files you need for production. Things like print production, pre-press setup, and coordinating with vendors are different services.
poline, Can I see the work applied to physical materials?
Absolutely! Every project comes with mockup presentations that showcase the design on actual objects, allowing you to visualize how the system fits into the real world before we go to print. Plus, we can create some prototypes to test things out first.
poline, Can I see the work applied to physical materials?
Absolutely! Every project comes with mockup presentations that showcase the design on actual objects, allowing you to visualize how the system fits into the real world before we go to print. Plus, we can create some prototypes to test things out first.