RESEARCH & STRATEGY

The rationale phase is a foundational step in the project, combining strategic analysis and creative exploration. During this stage, we conduct a thorough analysis of your target audience, competitors, and user pain points to identify both visual and functional solutions.

Based on this research, we define the stylistic direction and core functionality for the project. This stage ensures all decisions are well-grounded, forming the basis for the low-fidelity prototype and concept development.