Here, the main task was to show the conceptual nature of the artist and their approach through the identity, as well as to explain and demonstrate as simply as possible how the art process of the main service (or rather, the experience) works. How the experience works: the artist’s client makes pencil sketches themselves while answering different questions from the artist. For example: “Draw what the color green looks like.” After the sketch is finished, the artist creates a colored painting based on it within a week and sends it to the client.