concept

During the concepts stage, a moodboard is created to define key stylistic directions, design techniques, colors, and typography aligned with the brand identity. Based on this foundation, multiple visual concepts are developed, each showcasing key sections of the low-fidelity prototype.

These concepts help evaluate different design approaches and select the optimal style that aligns waith the project’s goals and conveys the brand’s uniqueness. This stage sets a clear direction for the final design development.