Hendrik Voogd - Italian landscape with Umbrella Pines

Start

beautiful

For those who have an idea of a brand and wants to create it great right from the very start, but don’t have enough budget to afford it. I’m here to help!

Hello, Poline, what is this about?

Good time of the day πŸ‘‹ )) β€œBeautiful Small” is an ongoing programme for intentional brands with a real product and a story worth telling visually.

I work with you using the same strategic process I bring to every project β€” to give your brand a foundation it can actually grow from.

In return, we figure out what works for both of us. That might be a partial payment, a share in future revenue, a barter, or something else entirely. What matters most is that there's real intention on both sides.

You can think of me as an investor who believes in your project and ready to give it own time and whatever it takes to help you to launch/re-launch πŸš€

Great! Who is it for?

For any project β€” a restaurant or cafΓ© with character, an independent fashion brand, a gallery, a bookshop, an art project or something totally another.

If your project budget doesn’t ready for a full identity project, but you know your brand deserves it - this programme is just perfect for you πŸ”₯

What will I get as a result?

A brand strategy and identity built on the same strategic framework I use for every paid project:

βœ… 01 β€” Brand Strategy Positioning, audience, personality, core message. Clarity on what your brand is and who it's really for.

βœ… 02 β€” Visual Touchpoints β€” Logo system β€” Colour & typography palette β€” Social identity kit β€” One-page brand print β€” Any other

βœ… 03 β€” Brand Map + Guideline A single document that captures everything β€” your strategy, your visual direction, and how to use it. Something you can hand to a photographer, a copywriter, or a developer and they'll understand your brand immediately.

Poline, what will you ask in return?

Not a fixed price.

We talk through what makes sense from the start β€” depending on the project, that could be a partial payment, a share in future revenue, a barter (something you make, grow, cook, or create), or another format that feels right for both of us.

I believe the best collaborations feel like an exchange, not a transaction ❀️

How is it work?

01 β€” You fill out the form below and tell me about your business

02 β€” I review applications personally and reach out if it feels like a fit

03 β€” We have a short call to make sure we're aligned

04 β€” We agree on the terms and start within two weeks

I take a limited number of Beautiful Start projects alongside my main work β€” usually 1 per 2-3 months.

πŸ•ŠοΈ A note from me:

This programme exists because I believe visual aesthetic culture matters at every scale β€” not just for brands with big budgets.

Every project here gets my time, my passion and my faith. ❀️‍πŸ”₯

poline kushtan Β© 2026
made with love
Hendrik Voogd - Italian landscape with Umbrella Pines

Start

beautiful

For those who have an idea of a brand and wants to create it great right from the very start, but don’t have enough budget to afford it. I’m here to help!

Hello, Poline, what is this about?

Good time of the day πŸ‘‹ )) β€œBeautiful Small” is an ongoing programme for intentional brands with a real product and a story worth telling visually.

I work with you using the same strategic process I bring to every project β€” to give your brand a foundation it can actually grow from.

In return, we figure out what works for both of us. That might be a partial payment, a share in future revenue, a barter, or something else entirely. What matters most is that there's real intention on both sides.

You can think of me as an investor who believes in your project and ready to give it own time and whatever it takes to help you to launch/re-launch πŸš€

Great! Who is it for?

For any project β€” a restaurant or cafΓ© with character, an independent fashion brand, a gallery, a bookshop, an art project or something totally another.

If your project budget doesn’t ready for a full identity project, but you know your brand deserves it - this programme is just perfect for you πŸ”₯

What will I get as a result?

A brand strategy and identity built on the same strategic framework I use for every paid project:

βœ… 01 β€” Brand Strategy Positioning, audience, personality, core message. Clarity on what your brand is and who it's really for.

βœ… 02 β€” Visual Touchpoints β€” Logo system β€” Colour & typography palette β€” Social identity kit β€” One-page brand print β€” Any other

βœ… 03 β€” Brand Map + Guideline A single document that captures everything β€” your strategy, your visual direction, and how to use it. Something you can hand to a photographer, a copywriter, or a developer and they'll understand your brand immediately.

Poline, what will you ask in return?

Not a fixed price.

We talk through what makes sense from the start β€” depending on the project, that could be a partial payment, a share in future revenue, a barter (something you make, grow, cook, or create), or another format that feels right for both of us.

I believe the best collaborations feel like an exchange, not a transaction ❀️

How is it work?

01 β€” You fill out the form below and tell me about your business

02 β€” I review applications personally and reach out if it feels like a fit

03 β€” We have a short call to make sure we're aligned

04 β€” We agree on the terms and start within two weeks

I take a limited number of Beautiful Start projects alongside my main work β€” usually 1 per 2-3 months.

πŸ•ŠοΈ A note from me:

This programme exists because I believe visual aesthetic culture matters at every scale β€” not just for brands with big budgets.

Every project here gets my time, my passion and my faith. ❀️‍πŸ”₯

poline kushtan Β© 2026
made with love
Hendrik Voogd - Italian landscape with Umbrella Pines

Start

beautiful

For those who have an idea of a brand and wants to create it great right from the very start, but don’t have enough budget to afford it. I’m here to help!

Hello, Poline, what is this about?

Good time of the day πŸ‘‹ )) β€œBeautiful Small” is an ongoing programme for intentional brands with a real product and a story worth telling visually.

I work with you using the same strategic process I bring to every project β€” to give your brand a foundation it can actually grow from.

In return, we figure out what works for both of us. That might be a partial payment, a share in future revenue, a barter, or something else entirely. What matters most is that there's real intention on both sides.

You can think of me as an investor who believes in your project and ready to give it own time and whatever it takes to help you to launch/re-launch πŸš€

Great! Who is it for?

For any project β€” a restaurant or cafΓ© with character, an independent fashion brand, a gallery, a bookshop, an art project or something totally another.

If your project budget doesn’t ready for a full identity project, but you know your brand deserves it - this programme is just perfect for you πŸ”₯

What will I get as a result?

A brand strategy and identity built on the same strategic framework I use for every paid project:

βœ… 01 β€” Brand Strategy Positioning, audience, personality, core message. Clarity on what your brand is and who it's really for.

βœ… 02 β€” Visual Touchpoints β€” Logo system β€” Colour & typography palette β€” Social identity kit β€” One-page brand print β€” Any other

βœ… 03 β€” Brand Map + Guideline A single document that captures everything β€” your strategy, your visual direction, and how to use it. Something you can hand to a photographer, a copywriter, or a developer and they'll understand your brand immediately.

Poline, what will you ask in return?

Not a fixed price.

We talk through what makes sense from the start β€” depending on the project, that could be a partial payment, a share in future revenue, a barter (something you make, grow, cook, or create), or another format that feels right for both of us.

I believe the best collaborations feel like an exchange, not a transaction ❀️

How is it work?

01 β€” You fill out the form below and tell me about your business

02 β€” I review applications personally and reach out if it feels like a fit

03 β€” We have a short call to make sure we're aligned

04 β€” We agree on the terms and start within two weeks

I take a limited number of Beautiful Start projects alongside my main work β€” usually 1 per 2-3 months.

πŸ•ŠοΈ A note from me:

This programme exists because I believe visual aesthetic culture matters at every scale β€” not just for brands with big budgets.

Every project here gets my time, my passion and my faith. ❀️‍πŸ”₯

poline kushtan Β© 2026
made with love